Right now, there’s a big sale in the store right now with a few pieces of H Fredriksson’s SS14 collection. In honor of the sale, I asked Helena a few questions about this season’s collection and the prints behind it.
1. Can you tell us the inspiration for your SS14 Collection?
I was in Morocco in March 2013, and all the prints in the S14 H Fredriksson collection are from photographs taken there. Several are from Jardin Majorelle, the botanical garden that was built by an artist in the early 1900’s, and then bought, preserved and lived in by Yves St Laurent and his lover in the mid 1900’s. It’s a very special place. Overall, Morocco has such an amazing culture and history. The craftsmanship on old buildings including carvings, mosaic and woodwork was spectacular, and the nature and landscapes were quite magical. We also went to Essauoira by the coast where the grass print was shot.
(Pierre Berge & Yves Saint Laurent in the gardens)
2. Of all the prints in this collection, what are your 2 favorites?
I really love the Palm Print, the colors are very much my colors and the bold graphic and story of the place it is from feels very special to me. I also really love the blue grass print, it’s simple and feels very timeless but has an edge with the brightness of the blue.
3. How would you describe a woman who wears your clothing?
A creative, strong, independent woman who lives her life to the fullest, she likes to look & feel good and really live life in her clothes.
4. If you could collaborate with anyone living or dead who would it be?
I would have loved to meet and collaborate with Cristobal Balenciaga & Madame Gres. Both of their eyes for shape is remarkable and there is nothing else quiet like it. For artists, I have such a long list of favorites. For instance I love Gerhard Richter’s work, how beautiful it would be as fabric prints. I also design dance costumes at times, and I love the work of Pina Baush & Merce Cunningham. Unfortunately neither is still with us, but I imagine working with either would be pure vision and perfection.
5. What’s next for you? Any trips, exciting news or special projects you are working on?
I did a recent collaboration project with two Swedish photographers, Nina Andersson and Lovisa Ingman, who shot Sofia Karemyr, a Swedish actress in Jardin Majorelle. In addition, Olof Persson’s “me:Everybody vol2" is performing in Sweden and I did the dance costumes for the 7 dancers in it.
(Swedish Actress Sofia Karemyr portrayed by Nina Andrsson & Lovisa Ingman for Contibutor Magazine.)
For the Spring 15 Collection, I was in Guatemala for inspiration, time to myself and to visit a good friend who lives there. Guatemala has such amazing textiles and talented craftsmen & women. It’s a country filled with a dark history and many problems, but with a spirit and nature that is quiet magical. I took lots of photos and am hoping to incorporate a few in the prints. I am also visiting Portugal this summer and am excited to see a country and culture I never been to before and will most likely have that trip as a starting point for the F15 Collection.
Check out the H Fredriksson Sale in the store now.
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